But choose the right provider. I didn't.
This is a short, measurable story about call centers. One of my most solid presumptions was shattered: that English will take you anywhere.
When planning campaigns / events abroad and approaching companies, you might have the illusion that English works everywhere. It doesn't. You might even think that, if you're calling medium & large companies, English is sufficient.
But if you imagine this will not affect your success rate, you are wrong.
I've measured the difference.
I've worked with an English-speaking call center for a project addressing companies in a German-speaking country, calling multinationals. In the database qualification phase, their success rate was 35%. Most of the rejections sounded like:
- we're not interested
- we can't provide any information over the phone
- we don't speak English
- they hung up / transfer failed.
Taking the same project to a native call center made the difference. 96% completion rate. Where the companies were previously rejecting any form of collaboration, now they provided the requested data.
So there you have my conclusion, in measurable form: use native speakers when cold calling the companies.