Dec 3, 2013

when the apple does fall far from the tree

Today's story is about apples [b2b kind of apples, to keep my blog topics relevant].

Let's consider that your company sells apples. Say your company was established in a market where the tastiest apples are [almost] exclusively grown in your orchard.

That places your company in a very comfortable position vs. competitors and potential new-comers on the market. Customers have little choice if they are looking for good quality apples - they know you and have to come to you whenever they want their fruit.

Now think that your master-of-apples company expands internationally.