Oct 25, 2013

new to a new market?

OK, maybe this post's title holds too much newness, but when a company expands internationally, there are two types of market situations it can encounter: either the sector is well established & pretty much everyone in that market knows the product, or the company brings a new-to-market kind of service.

The later is the most interesting marketing challenge: how to market your new b2b service and find early adopters.