awkward silence

Welcome to my blog post; please enter and have a sit at the discussion table. I'm going to tell you that the way we behave during discussions seems to be terribly impolite no matter what we do, and then I'm going to ask you not to say anything for the next thirty seconds. 

Can you handle awkward silence in a business meeting?

international marketing: cross cultures model

Let me start this pompous post* on cross cultures worldwide by undermining my credibility: my international marketing experience is not at all THAT international. 

Nevertheless, I'm interested in globalization and worldwide business cultures. Particularly, I was looking to learn about what market approach works depending on the targeted regions or countries.

So I did some reading about the Lewis Cross Culture Model, very interesting tool for international marketing specialists, such as myself. This Model was published in the 90s, but the cultural categories couldn't have changed much since, therefore the recommended behaviours, communication manners and channels remain pretty much the same.

The Lewis model offers a blueprint for cultural analysis and simplifies cultures' categorization. Valid, marketing-applicable conclusions can be drawn from understanding the particularities of each category, as well as recommendations regarding the best way to interact with each typology.

lost in migration

OK, 'Lost in migration' is the name of a brain game I like to play, but this post is about bumps a company can hit when migrating its brand into new markets.

Since these days I'm working on registering brands at international trade marks institutions, I remembered having read about unfortunate trade names meaning when you translate them into another language.