This year, Vienna is a hot topic for my company and myself as International Marketing Manager. Last year, over 120 international companies were established in Vienna, and this year our group opened its Austrian subsidiary.
Austria is an interesting case when it comes to b2b marketing actions: you will be advice to address the entire DACH region with your marketing actions, not just the one country. But I tried to take my time and understand the reason why this country is known to be the regional decision-making center for many multinationals.