visual introduction to Int'lMkt blog

intlmkt blog prezi on Prezi

discretely launching this

This is a somehow secret blog on international marketing stuff.

I found myself browsing through intl_mkt pages full of criptic or niche information, without finding an actual good source on how to market your b2b services internationally.

This is why www.zoominglocal.com is happening.
As long as my free time will allow it, i'll post about my experience.

Because I've been on both ends of an international business: I've worked in subsidiaries of  B2B services company, and I've worked in the headquarters of a software producer & exporter.

My other expectation from this page, besides offering my views and what I know, is maybe get answers to my unsolved dilemmas, learn more by documenting for my posts, and receive advice from my peers.

The secret part, well, that i'll explain later.

Until then, check out this Blog's Presentation done with Prezi - a cloud-based presentation software with zoomable canvas.

intlmkt blog prezi on Prezi

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Disclaimer: this blog reflects my own opinions. Everything published here is my personal view, built from my overall professional experience and from the educational content I've absorbed.

P.S. My Technorati blog code is E4FRU445SA9R. 

international marketing: whois

Challenge: define international marketing

International marketing is a skill, a function or an attitude. 

International marketing is a great deal of books and college courses. It's a profession for the curious, that involves continuous  exploring and learning.

International marketing is probably the new normality when it comes to marketing in general. Because there are no such things as local companies anymore. Every company has to face international markets, foreign partners, global competition.

International marketing can mean a set of activities planned by the Headquarters that help the company take off to other destinations. Or it can refer to the actions executed by the subsidiary that help the company land safely in a specific country.

International marketing is a phase, right after export marketing and before the global marketing, where a company markets it products with a country by country pace.

International marketing can mean building the perception that the company, once successful and stable in its home market, is ready to take it to the next level. It means learning to mitigate or leveraging the country-of-origin effect and using the cultural preconceptions to introduce and position your company.

International marketing means tackling uncertainty and taking on lots of challenges, losing control over context and learning how to start over again. It is a fight between standardization and localization, between centralization and local autonomy.

International marketing means an experience and many many fails, but it's also the best source of growth and expansion. And finally, it's no longer optional.