translation, let's not get lost in it

Google Chrome translate feature 

I totally have to praise Google Chrome and the huge progress they brought in overpassing language barriers.

I can't really imagine how things were done prior to this translation feature embedded in Chrome browser; much more expensively, I imagine.

On my side, I like to investigate on my own before committing resources to ordering a study. I couldn't really justify paying study after study just to tell my stakeholders: look, it's not worth pursuing this or that market. I could argue the savings done by not going into the wrong directions, but I actually prefer to pay for documented opinion to confirm my hunch that there's potential in a certain market.

localization in international marketing

The localization is defined, in marketing, as the process of making a product or service more suitable for a particular region or country.

It's important to know that there's more to localization than just the translation of the content and information about the company and its products.

Depending on the target market, localization can go as far as using a whole different marketing mix, e.g. having different positioning of the products.

clearly misunderstood, or who speaks what

Two non-native English speakers can make a conversation quite funny. I should know, I'm one of them.

I recently had a very loud conversation over the phone with someone from a neighboring country. This person was trying to compensate the terrible English with voice volume to improve my understanding.

This reminded me how confusing it gets sometimes when you have two people from different non-English speaking country trying to understand each other. Not to mention having such attempts over the phone.