The local key body is the main authority that gathers and
publishes yearly the industry overview and the local market statistics. That
being said, you should expect to find 2011 data on their website or in their
publications.
However, before taking this source into consideration, first
check their number of members and what percentage of the industry to make, to
make sure their facts and figures are relevant and that their representation warrant
comes from the majority of the industry players.
Then have a look at their members' list and check for industry leaders: are they present? They should be.
What adds to their credibility, in my eyes, is being part of
industry regional / European international organizations or federations. This
shows that the association is well-connected and interested in following
industry trends, discussing challenges, and importing know-how.
Another sign that the association is legit is their Board of
Directors. The board should be composed of elected high-level decision makers
coming from the large companies in the industry the association represents.
One more is being cited in the studies done by Big4
consulting companies.
I'll iterate the other two already mentioned in the previous
post: the Chairman's voice should be actively heard in the local business and
industry publications, and the association should organize industry forums,
exhibitions or conferences.
Some very good examples:
- Engineering Construction Industry Association http://www.ecia.co.uk
- Czech Leasing and Finance Association http://www.clfa.cz/
- Polish Automotive Industry Association http://www.pzpm.org.pl
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