where to track b2b events

The sales force we [marketing] serve is asking for our help to set a foot in the client’s door: bring me face to face with a potential client, they say, and I will do all the heavy lifting. 

To do: bring sales guy in front of potential client. Or even better, in front of several prospects, which can be found in clusters at industry events.

Working from the headquarters to discover the interesting events in another country is part of the initial research that models your marketing decisions for the respective market: participation, sponsorships, product showcasing, exhibiting your company products, giving a speech.

LinkedIn European demographics

LinkedIn describes itself as the world’s largest and most powerful community of professionals, with members from over 200 countries and 170 industries.

Some countries more than others, indeed.

Ever wondered about the demographics on LinkedIn? I did, and today I saw all this useful data about usage per country, industry, company size, job function, and members’ age.

LinkedIn is almost 10 years old, and it has reached 147 Million members in 2012. Apparently, 2 new users sign up to LinkedIn every second.

clearly misunderstood, or who speaks what

Two non-native English speakers can make a conversation quite funny. I should know, I'm one of them.

I recently had a very loud conversation over the phone with someone from a neighboring country. This person was trying to compensate the terrible English with voice volume to improve my understanding.

This reminded me how confusing it gets sometimes when you have two people from different non-English speaking country trying to understand each other. Not to mention having such attempts over the phone.