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| Google Chrome translate feature |
I totally have to praise Google Chrome and the huge progress they brought in overpassing language barriers.
I can't really imagine how things were done prior to this translation feature embedded in Chrome browser; much more expensively, I imagine.
On my side, I like to investigate on my own before committing resources to ordering a study. I couldn't really justify paying study after study just to tell my stakeholders: look, it's not worth pursuing this or that market. I could argue the savings done by not going into the wrong directions, but I actually prefer to pay for documented opinion to confirm my hunch that there's potential in a certain market.