Email marketing is increasingly challenging as lead generation method, as more and more email services seem built to reject approach attempts and protect the account holder from the thousand random spam messages landing in inboxes.
In case you're cooking (or overcooking, like me) a B2B direct emailing campaing with the purpose to generate leads, here are the ingredients you should have on the table before geting your hands into the task:
If you're a beginner in direct email campaigns, read the 10 items below to see if you're doing it wrong.
Three important things about this post:
- it addresses rookies
- it refers to cold campaigns
- it speaks mainly about preparation & sending, not about content.
Read below what are the basic mistakes to avoid if you want your emails to catch the eye of the targeted person. The first two are the worst, I'm sort of stating the obvious with them: