It could be about social media's role and the technology revolution, but not as long as most executives don't use social networks.
Give it a read http://www.briansolis.com/2012/02/sorry-were-closed-the-rise-of-digital-darwinism/
By the way, check out this chart resulted from an IBM CEO study conducted amongst 1,700 CEOs from 64 countries and 18 sectors:
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